Use Long-Tail Keywords that Have More Content
Almost 70% of all Google searches are covered by long-tail keywords. In addition, a research done by Ahrefs reveals that most of the Google searches contain more than 3 words. This shows that long-tail keywords draw more quality traffic to a site as compared to short keywords.
Why is it important to write long-form content?
Longer content tends to be more creative, and include additional information. It could have images, video material and infographics, among others.
It strikes the interest of people who share content with others on different social media sites in which they have an account. Moreover, longer content enables people to target long-tail keywords in a more effective way. It is among the best strategies to consider.
Prior to writing content, measure keywords metrics.
Keyword metrics used for a site have to be measured and analyzed. There are some basic metrics that have to be followed to know if a certain keyword best fits a site. Using a tool such as Ahref is highly recommended to determine such information.
These metrics include the following:
- Keyword Difficulty/Competitiveness
- Keyword Search Volume
- Rate of Return
- Clicks
To make sure that a site is found in the search, keyword performance needs to be studied.
Follow Relevant Linking
People should be careful with their actions in terms of linking. Though linking to other sites and content is crucial, when the link is not properly placed, readers might consider a site as filled with spam.
When they do not want to make a big mistake using their linking strategy, website owners should go for reputable web resources. Such resources have high visibility and Domain rating, therefore it would be very beneficial to link to any of those sites.
Build Static URLs
The general quality of a website is dependent on the URLs on each page. There are several arguments on whether Static URLs perform better than Dynamic URLs. To set everything right, it would help to review the meaning of each URL.
A Static URL is the URL that lets its content remain the same, granting that changes are not HTML hardcoded. A Dynamic URL is an outcome of a search within a site, compelled by a database running on a script. Why are Static URLs better than Dynamic URLs? These are a number of reasons to keep in mind:
- High relevance and prominence of keywords
- High CTRs (click through rates) in emails, SERPs and web pages
- They are capable of adjusting to a specific anchor text, which helps the page in ranking higher whenever directly linked to a URL format.
- They are more easily handled by top search engines than dynamic URLs (when there are several parameters.
On the other hand, Dynamic URLs have:
- Lower CTRs
- URLs that are so difficult to remember
- Lower relevance and prominence of keyword
- Higher chance of cutting off URL end that could result to errors like 404
Therefore, for the above mentioned reasons, it is good to keep Static URLs in mind.